What to Do If Your Current SEO Company Isn’t Meeting Expectations: A Practical Guide Before You Switch
What to Do If Your Current SEO Company Isn’t Meeting Expectations: A Business Owner’s Decision Framework
After hiring an SEO company, it’s natural to expect higher website traffic, better Google rankings, more leads, and increased sales. However, if you haven’t seen meaningful results even after several months, here are the steps you should take:
HEALTH CHECK OF SEO
Within the first month:
– Did you receive an SEO performance report?
– Did the SEO team explain the SEO strategy?
– Did they share the technical issues affecting your website?
– Did they understand your business goals?
– What type of keywords are they targeting?
– Did they check for and report any website errors?
– Do they have access to Google Search Console?
– Did they share the roadmap for the next month’s SEO activities?
Agency Transition Timeline: Timeline for Switching from the Current Agency to a New Agency
SEO Agency Replacement Timeline
Week 1 – Planning Phase
- Review the current SEO contract.
- Confirm the contract end date and notice period.
- Select the new SEO agency.
- Create a transition plan.
Week 2 – Data & Access Collection
- Ensure access to Google Search Console.
- Verify access to Google Analytics.
- Confirm access to Google Tag Manager.
- Secure CMS (e.g., WordPress) admin access.
- Collect domain and hosting credentials.
- Obtain previous SEO reports, keyword lists, and backlink reports.
Week 3 – Knowledge Transfer
- Review the current SEO strategy and ongoing activities.
- Transfer all active SEO campaigns and tasks.
- Share technical issues affecting the website.
- Communicate business goals, SEO objectives, and priorities.
Week 4 – Implementation Phase
- Conduct a comprehensive SEO audit.
- Evaluate the previous SEO strategy.
- Develop a new SEO strategy.
- Begin priority SEO improvements.
- Share the roadmap for the first month of SEO activities.
After the Transition
- Receive the first SEO performance report within 30 days.
- Monitor keyword rankings.
- Track organic traffic growth.
- Verify that technical SEO issues are being resolved.
- Review and approve the roadmap for the following month’s SEO activities.
SEO Agency Transition Checklist
- ✅ Current SEO contract reviewed
- ✅ All account access transferred
- ✅ Google Search Console access confirmed
- ✅ Google Analytics access confirmed
- ✅ Google Tag Manager access confirmed
- ✅ CMS (WordPress) admin access available
- ✅ Domain and hosting credentials received
- ✅ Previous SEO reports and documentation collected
- ✅ Website backup completed
- ✅ New SEO strategy and roadmap prepared
- ✅ First performance review meeting scheduled
This timeline helps ensure a smooth transition from your current SEO agency to a new one while minimizing disruptions and maintaining your website’s SEO performance.
